Gofig is a smart way for value-conscious consumers to indulge in and experiment with amazing products that are - short dated! Which means just as nice, but at a fraction of the price!

You will find that just like our products, the deals on Gofig are also short-lived! On today, gone tomorrow - so grab them before they ‘expire’!

We know that some of you may be hesitant to purchase short-dated food items – even we were at one point in time! But research and common sense tell us that short-dated items with limited remaining shelf life are just as good and safe – coz they haven’t expired YET! Products from our brand partners go through rigorous sampling & testing to ensure that they are perfectly safe to consume.

We genuinely believe that consumers are on the lookout for ways to do their bit for a greener planet. Most short-dated items end up in the trash bins, and this is what we aim to change together! Our rapidly growing community of Gofigers take immense pride in being at the forefront of adopting and promoting a fresh perception toward short-dated foods and helping reduce wastage.